Prince George sparks craze for wool baby clothes

Prince George has been credited with a surge in popularity for real wool products as consumers flock to mimic his traditional dress.

The 15-month-old prince, who has been seen swaddled in a variety of traditional, cardigans, jumpers and blankets, is said to have sparked an increase in sales in some quarters of up to 400 per cent.

His grandfather, Prince Charles, who gave George a beautiful woolen jumper when he was born, will no doubt be delighted as the founder of this week’s national Campaign for Wool week.